The real estate industry is becoming an increasingly sought after career path for those interested in the housing market. A report from National Association of Real Estate Agents found that over 51% of buyers found the home they bought on the internet. With so much home buying traffic online, it’s crucial that real estate agents leverage social media to their advantage.

Here are 3 tips to conquer your social media marketing as a real estate agent:

Engage with your audience

A creative website, Facebook page, and Instagram account with valuable local real estate information can be an extremely useful resource for potential buyers. Creating branded graphics with home buying / selling tips and engaging with your audience is essential to building a meaningful social presence.

Support your community and get involved

Getting involved in your community is a must as a real estate agent. Whether it’s attending local events or hosting one on your own, social media is the best place to get the word out!

Create a local Facebook group

Facebook is one of the best relationship building tools for connecting with new customers. Creating a local municipal group with valuable information on homes for sale, local events, and other resources is a great way to build credibility in your area.

If you’re a real estate agent struggling to think about what to post on social media, you need my latest book. “365 days of social media publications for real estate agents” has saved hundreds of real estate agents a lot of time and energy in creating and maintaining their social presence. Head to Amazon and get a copy today!

Posted on June 15, 2021