The Investment Real Estate Group (IRE) of Companies, which specializes in brokerage, construction and management of self-storage, has hired Kate Scheib as director of digital marketing. She will oversee all marketing efforts and strategic planning for the company and its divisions, according to a press release.

Scheib has over 10 years of digital marketing experience in a range of verticals including business-to-business, business-to-business, e-commerce and multi-site businesses. She has held various positions such as analyst, manager and strategist. With an agency background, she specializes in Search Engine Optimization, Pay Per Click Advertising, Email Marketing, Social Media, Conversion Rate Optimization, Website Design and more. .

“We are all delighted that Kate is joining the Investment Real Estate group of companies. His experience and mastery in digital marketing will lead to successful brand equity growth and keep us at the forefront of next-level digital strategies, ”said Chris Riley, COO. “Additionally, Kate’s extensive experience in customer service, relationship building and creating authentic content will only inspire all of our current and future clients to continually seek our services.”

Originally from Pennsylvania, Scheib received a bachelor’s degree from Pennsylvania State University. She lives in Lancaster County with her boyfriend and their pets.

Founded in 1998, the IRE group also includes IRE LLC, the brokerage division of the company; IRE Construction LLC, which manages the design, licensing and construction of self-storage facilities; and Moove In Self Storage, with facilities in Connecticut, Maryland, Massachusetts, New Jersey and Pennsylvania.