Louis Vuitton launches new NFTs
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Following the introduction of Louis: The Game last August, which rewarded players with the chance to earn NFT Historical Postcards, Louis Vuitton has added new NFT quests and rewards to its standalone game app, further investing in its virtual platform as a relationship of luxury with the game continues.
The NFT Project aims to educate gamers on the brand’s 200-year history and is once again turning to randomly awarded free NFTs rather than an auction or prize sale. Similar to the first iteration, players who reach a certain threshold will have the opportunity to qualify for an NFT raffle. The raffle, which will run until August 4, will distribute a total of 10 new NFTs featuring the game’s character, Vivienne, who is an anthropomorphism of the company’s monogram. The NFTs portray Vivienne in a variety of looks, and will be portable across all platforms and function as a social media avatar, similar to a PFP LV.
The project combines a number of themes that have been integral to luxury’s participation in early Web3 experiences. Games provided a way to increase engagement and affinity for young consumers while testing out virtual worlds. PFPs, on the other hand, have become a digital badge of honor that displays status, community, and cultural relevance. Louis Vuitton’s approach reflects a relative caution in embracing digital fashion and metaverse principles: by creating its own game, rewarding players for learning its story, and handing out free NFTs, it has more control over the environment and avoid having to set the price of its digital goods.
The game, available on Android and Apple, has been downloaded two million times, according to the brand. There are two new levels, which are accessible to those who have already passed the first level. Players must retrieve 16 pages from a Louis Vuitton manuscript, gathering details about the founder’s life and the founding of the brand and its trunks.
A global leaderboard encourages competition and shows skins that can be changed throughout the game. didn’t share more details.