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Home›Real estate maisons›Former Indiabulls Director Pia Johnson Set to Lead Ikaigai Brand Expansion Across India

Former Indiabulls Director Pia Johnson Set to Lead Ikaigai Brand Expansion Across India

By Brandon Brown
July 13, 2022
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Renowned leader in the hospitality and lifestyle industry, and former director of Indiabulls, Pia Johnson has revealed plans to expand the presence of her designer furniture brand ‘Ikaigai’ across India. She recently started a hospitality business “Johnson Lodge & Spa” with Mr. Mehul Johnson, JMD, Indiabulls. She is very optimistic about the ongoing growth scenario and buyer preferences for ‘Ikaigai’ products in India given the rapidly growing demand in the lifestyle segment in the country.

Pia Johnson has plans to roll out “Ikaigai” stores across the country. A multi-category contemporary furniture brand, ‘Ikaigai’ has its flagship store located at One World Center in Mumbai. It offers customers an exclusive opportunity to choose from a wide range of options including elegant furniture and furnishings in addition to decoration and lighting solutions to beautify their living rooms, bedrooms, dining rooms and offices.

Pia Johnson, founder of Ikaigai, said:
“Our exclusive Ikaigai store offers a wide range of well-designed, functional and international quality furniture and furnishing products from a historical and well-known Italian brand – Calia Italia, luxury American brand – Sonder Living, and others renowned brands like, Scandinavian Design and Square Roots etc. under one roof Although we have formed exclusive ties with some of the world’s leading furniture and lifestyle brands, we aim to provide international quality furniture by with a focus on comfort and style. , we are looking to open COCO & Franchise stores at very strategic locations in Tier I cities across the country. We are looking forward to spending Rs 50 crore on this expansion , over a period of five years.

The biggest USP of ‘Ikaigai’ is that it provides top quality furniture with exquisite craftsmanship that meets the high standards of the global luxury furniture market. Its wide range of furnishing solutions offers good value for money to consumers. The brand has thus gained instant recognition and the preferences of the most mobile segments of the country. As the demand for ‘Ikaigai’ products is constantly increasing, Pia Johnson is looking to tap into this rapidly growing opportunity in the Indian market.

She also helped accelerate the expansion of Johnson Lodge and Spa in the country, with restaurants and clubs inside the residential properties of major property developers in India.

About Ikaigai

‘Ikaigai’ is a multi-category contemporary furniture brand with exclusive ties to the world’s leading furniture and lifestyle brands such as Calia Italia, Sonder Living, Scandinavian Design, Square Roots, Wetter, among others. With a focus on style and comfort, designer furniture brand ‘Ikaigai’ has brought together a wide selection of design styles and aesthetics under one roof. Ikaigai offers collections designed by the world’s leading designers such as Kelly Hoppen, Thomas Bina, Andrew Martin, Maison 55, Nellcote Studio and Coup & Co. Ikaigai launched its store in India with the aim of providing high quality furniture on the Indian market. Ikaigai has its flagship store located at One World Center, Parel.

Disclaimer: The above content is not editorial, and TIL hereby disclaims all warranties, express or implied, with respect thereto, and does not necessarily guarantee, vouch for or endorse any content. .

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