FENDI and Thélios sign an exclusive partnership to promote the Maison’s Eyewear category
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Serge Brunschwig, CEO of FENDI, said: “We are proud to start this new adventure with Thélios, which, alongside FENDI, is truly committed to Italian craftsmanship, creativity and innovation. I am convinced that this new partnership will mark a new successful chapter in the long history. of FENDI in eyewear “.
The joint commitment of FENDI and Thélios for exceptional design, Italian know-how, unique visual merchandising and selective distribution will make it possible to create exceptional eyewear and enrich the customer experience.
The first release under this partnership is the Fall / Winter 2021 collection, consisting of sunglasses and optical frames. The collection will be available in FENDI and FENDI.com stores, as well as in Thélios’ selective distribution network in July.
About FENDI
The FENDI house was founded by Adèle and Edoardo Fendi in Rome in 1925. The first FENDI boutique was opened – a handbag boutique and a fur workshop. Soon to be internationally acclaimed, FENDI has become a brand renowned for its elegance, craftsmanship, innovation and style. Collaboration with the late Karl Lagerfeld started in 1965 and lasted 54 years, in 1992 Silvia Venturini Fendi seconded him to the Artistic Direction. In 1994, she is responsibility for Leather Goods Accessories then for the management of the Men’s line. In 2000, the LVMH Group acquires FENDI becoming in 2001 its majority shareholder. In September 2020 Kim jones is appointed Artistic Director of Couture and Women. Today FENDI is synonymous with quality, tradition, experimentation and creativity.
www.fendi.com @fendi
About Thélios
The name “Thélios” is the synthesis of the names of the Greek gods Théia, goddess of light and sight, and Helios, god of the sun. Born from the desire of the LVMH Group, world leader in luxury, to establish itself in the eyewear sector, Thélios designs, produces and distributes sunglasses and optical frames for some of its most prestigious Maisons: Dior, Fendi , Celine, Loewe, Stella mccartney, Kenzo, Fred, Berluti and Rimowa. With his Manifattura, located in Longarone, Italy, Thélios combines the distinct identity of each Maison with Italian craftsmanship to create exceptional luxury eyewear. Thélios offers its own âenlightened lookâ on the sector, offering the highest level of quality and excellence in both its products and its services.
SOURCE Thélios
Related links
www.thelios.com
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